Certificate Programme
Certificate in Marketing
Programme Overview
The Certificate in Marketing introduces learners to the practical principles of marketing, customer behaviour, research, branding, sales, digital marketing, advertising, communication, strategy, and customer relationship management.
Students develop marketing knowledge and workplace-ready skills for supporting sales teams, brand activities, promotional campaigns, market research, and customer engagement in modern business environments.
Entry Requirements
Minimum 3 Ordinary Level passes or equivalent experience in sales, customer service, business, communication, or marketing-related work.
Career Pathways
- Marketing Assistant
- Sales Representative
- Digital Marketing Assistant
- Brand Promotion Assistant
- Customer Relationship Assistant
Year 1 • Trimester 1
5 Modules| Code | Module | Credit |
|---|---|---|
| MM1101 | Principles of Marketing Practice | 12 |
| MM1102 | Consumer Behaviour and Insights | 12 |
| MM1103 | Marketing Research and Analysis | 12 |
| MM1104 | Brand Management and Positioning | 12 |
| MM1105 | Sales Management and Techniques | 12 |
Year 1 • Trimester 2
5 Modules| Code | Module | Credit |
|---|---|---|
| MM1106 | Digital Marketing and Applications | 12 |
| MM1107 | Advertising Strategy and Planning | 12 |
| MM1108 | Integrated Marketing Communications | 12 |
| MM1109 | Marketing Strategy and Planning | 12 |
| MM1110 | Customer Relationship Management | 12 |