Diploma in Marketing Management

Duration: 12 Months

This programme develops advanced marketing capability in analytics, digital strategy, branding, customer experience, market expansion, and strategic decision-making.

Entry Requirements

A minimum of 5 Ordinary Level subjects or a relevant Certificate in Marketing, Business Management, or related field.

Trimester 1

Code	Description	Credits
MM1201	Marketing Analytics for Strategic Decisions	12
MM1202	Consumer Behaviour and Insights	12
MM1203	Pricing Strategy and Revenue Management	12
MM1204	Market Segmentation and Positioning	12
MM1205	Retail and Service Marketing	12

Trimester 2

Code	Description	Credits
MM1206	Digital Marketing Strategy	12
MM1207	Brand Portfolio and Equity Management	12
MM1208	Customer Journey and Experience Strategy	12
MM1209	Sales Forecasting and Demand Planning	12
MM1210	Integrated Campaign Strategy and Planning	12

Trimester 3

Code	Description	Credits
MM1211	Marketing Performance Measurement and Evaluation	12
MM1212	Channel Strategy and Distribution Management	12
MM1213	Product Lifecycle and Innovation Strategy	12
MM1214	International Marketing and Market Expansion	12
MM1215	Marketing Technology and Automation	12

Trimester 4

Code	Description	Credits
MM1216	Growth Strategy and Customer Value	12
MM1217	Marketing Innovation and Competitive Strategy	12
MM1218	Customer Data and Personalisation Strategy	12
MM1219	Strategic Partnerships and Ecosystem Marketing	12
MM1220	Marketing Leadership and Strategic Decision Making	12